According to a recent report, 49% of consumers make purchases once a month because of their favorite influencer posts, and almost 86% of purchases are inspired by influencers.

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Undoubtedly, influencer marketing is growing and is expected to grow by $24 billion in 2024. It’s all about creating authenticity across social media with people’s favorite influencers who are known and honest with their audience.

However, to make your collaboration with influencers, you gotta make some strategies to maximize the outcome. Let’s dive in to explore the type of content you could play around with influencers.

Sponsored Content

A simple yet effective type of content. This kinda post shouldn’t feel like the influencer is pitching or selling, instead its approach must be natural like telling a story with other useful information.

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All you need is to pitch your campaign with the brand guidelines, posting instructions, and requirements. Influencers or their agency will contact your product or service to fit their target audience.

Provide the influencer with a UTM link to your store or promo code to ensure her/his audience reaches out to your brand.

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Affiliate Links or Discount Codes

Who doesn’t love discount codes or links? Everyone does!

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Before launching the campaign or pitching, create a discount code and unique link for each influencer’s followers. This way you could drive more sales to your store. You can also enhance the content by sharing sample products with the influencer to create realistic content. This content harnesses the influencer's audience to reach consumers and drive sales to your store.

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Send the influencer a product sample to help them create realistic content based on their experience. This method is mostly used with high-performing influencers that scale.

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To ease up the process of tracking your campaign, use the link to track conversion and influencer reach. This way you will make informed decisions and monitor investments. Whereas, affiliate links are tend to more profitable for influencers. The influencer receives a 10-20% commission whenever a customer buys through the link.

Contests & Giveaways

One of the most popular types of influencer marketing that creates a buzz over social media is contests and giveaways. This kinda of content excites potential customers and gets your product to new buyers.All you need to do is create a contest around a valuable offering that makes the audience irresistible to participate. Make sure there are clear giveaway instructions and winner selection criteria.

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The instruction often includes liking, sharing, or commenting on the post, tagging friends, following the brand's social media channel, subscribing to a newsletter, and submitting user content as entries in the form of photos, videos, or Instagram stories. On the other hand, giveaways often give a short-term boost, thus you may need to combine it with other types of content to generate more traffic.

Brand Ambassadors

Nothing is perfect than long-term influencer partnerships! As brand ambassadors, they become the face of your brand and build credibility, trust, and awareness. Ambassadors promote product launches and help in diversifying content to showcase your brand.

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This type of partnership gives influencers the freedom to create and diversify their post or offerings. One of the best things about it is that when their audience becomes familiar with your brand, it will automatically drive more sales and traffic.

Wrapping Up…

To sum it up, the world of influencer marketing is evolving rapidly, offering brands a wide array of creative opportunities to connect with their audience. Beyond the commonly known strategies, consider exploring more innovative approaches like influencer takeovers, where influencers control your brand's social media for a day, providing a fresh perspective and direct engagement with their followers.

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Encourage influencers to invite their followers to share their experiences with your product, creating a community-driven buzz that amplifies your brand’s reach. With these diverse strategies, you can stay ahead of the curve in influencer marketing foster deeper connections with your audience, and drive meaningful results for your brand.

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